Sr. Direct Marketing Manager |
| Sep. 05, 2008 - Oct. 10, 2008 |
| Location: | Austin, TX |
| Salary Range: | to 50k plus bonuses |
| Exempt/Non-Exempt: | Exempt |
| Benefits: | Full Benefits Package |
| Type: | Full Time |
| Department: | Marketing |
| Description: | 360training.com is a global provider of online learning and training for workforce licensing, continuing education, certification and compliance. We are seeking a Senior Direct Marketing Specialist who will have first hand responsibility for the end-to-end execution of all direct mail and marcom development activities. This role will also manage a small team responsible for email marketing and tradeshow events. The ideal candidate will have 4+ years experience in direct mail, email and/or events marketing. Direct mail marketing experience is a must. Experience with the creative/graphical side of the roles responsibilities is preferred but not required.
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| Duties: | Organize, administer and ensure the delivery of 30-40 direct mail and email campaigns per month.
Track, monitor efficacy of all campaigns from an ROI and budgeting perspective
Generate new ideas for campaign messaging and creative elements to improve response and conversion rates
Manage small team to execute and execute upon the planned direct mail, email and events for the company
Oversee customer and data list acquisition, organization and segmentation
Develop and present reports to management teams
Cross liaison with other divisions and internal team members to create web facing components of campaigns (e.g. landing pages)
Develop solid tracking and reporting processes for all direct marketing campaigns.
Track and measure campaign effectiveness and target segmentation, and design test strategies and creative to optimize results.
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| Qualifications: | BA/BS degree preferred
Experience in related marketing fields (direct mail is highly preferred)
Strong analytical skills and attention to detail
Ability to multi-task effectively
Ability to identify new markets and make action plans to capture them
Ability to respond and deliver quickly in an extremely high paced environment.
Excellent communication and presentation skills
Strong understanding of ROI based direct marketing, excellent people management skill, ability to follow up and follow through with detail. |
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